Driven by creative strategy and storytelling, I am inspired by the people and brands that I work with to create meaningful connections and communities between customers and organizations. For the past 15 years, “creative thought matters” has been the North Star of my career; letting creativity, data, and curiosity lead the way, I consistently strive to build connections and inspire more creative thought leaders.

— Amanda Hershey

After graduating with a degree in business, I spent years building my marketing arsenal for brands in fashion, manufacturing, retail, and real estate, learning how to work cross-functionally, and how to connect with customers from all walks of life. The more I learned, the more passionate I became about brand storytelling and understanding the impactful nature of building a marketing strategy around a clear brand message and core values.

Experience.

Marketing Manager - 2024
Independent Brand Consultant - 2023 - 2024
Marketing Strategist - 2021 - 2023
Brand Coordinator - 2020 - 2021
Visual Merchandising Lead & Supervisor - 2019 - 2021
Senior Marketing - 2015 - 2019
Sales & Operations Coordinator - 2012 - 2015
Deputy Field Organizer - 2012
Public Relations Assistant - 2011 - 2012

Education.

Skidmore College, B.S. Management and Business

Impact.

It all begins with a story. How do you tell yours? I’ve partnered with brands and creators across fashion, real estate, and lifestyle to make sure that their story is heard — from product marketing to brand communication.

Lasting impressions.

  • Amanda is one of the most enthusiastic, personable, and self-motivated professionals I've had the opportunity to work with and have no doubt that she would be an asset to any team she joins.

    Colleen Maloney, Senior Marketing Manager, Ministry of Supply°

  • Amanda is a phenomenal asset to any team, bringing a perfect blend of innovation, reliability, and client dedication. Her exceptional work ethic and ability to consistently exceed expectations make her an ideal candidate for any professional endeavor.

    Micaela Mone, Senior Marketing Advisor, Compass

  • As a content creator seeking brand partnerships, having a polished media kit to represent my personal brand was crucial. Amanda took the time to understand my brand identity, voice and values and delivered an exceptional media kit that gives potential partners a comprehensive picture of my brand.

    Ashley Gelin, Content Creator

  • Amanda has been instrumental in helping our team develop our branding, and key messaging, as well as collaborating on pitching new business and managing projects. We cannot say enough great things about Amanda, and highly recommend working with her, she has a great teamwork ethic, is extremely diligent, detail-oriented, well-spoken, and easy to communicate with. Her work has always been impressive!

    Anna Bohlin, SVP, Bohlin Group

Born and raised in the vibrant city of Philadelphia, I embody the spirit of resilience with a mantra borrowed from Shakespeare's Midsummer Night’s Dream: ‘though I be but little, I am fierce.’ As a proud Philadelphian, grit runs through my veins, and I am deeply passionate about the dynamic community that surrounds me.

Having experienced life in Philadelphia, London, New York, and Los Angeles, I now proudly call Boston my home. Movement, in all its forms, serves as my medicine and creative outlet. Whether I'm on the back of a horse, hitting the gym, or exploring the historic streets of Boston, I find solace and inspiration in constant motion.

Beyond physical pursuits, my creative spirit finds expression through drawing, a love for movies, and the immersive experience of getting lost in a captivating book. Life is a journey, and I am dedicated to embracing its adventures with an open heart and a curious mind.

Get in touch.

Want to work together? Email me!